10 Updated Pointers for Using Talk Radio to Promote Your Book
10 Updated Pointers for Using Talk Radio to Promote Your Book
If you want to promote your book to a wide audience, we've been harping on the benefits of talk radio for almost twenty years. Every week, we arrange for fifty to one hundred interviews as one of the leading national suppliers of radio shows. Thanks to our tight collaboration with the media, we have a good idea of what does and does not work. Here are some fresh "inside" pointers to help you become the type of guest that every talk show presenter dreams of having:
Start by being yourself. Put yourself out there in your truest form. Maintain an authentic and genuine demeanor. Your message won't resonate with the audience if they think you're not genuine. Just be yourself. Authenticity is key.
2. Remember to exercise tact when discussing political opinions. Never fail to see the merit of the opposing viewpoint when debating a divisive political topic. The people that listen to the radio are very varied. Everyone in your audience will respect you more if you demonstrate trustworthiness by "giving and taking" with them.
3. Get yourself acquainted with the present news atmosphere. Make sure you're well-informed on current events and portray yourself as an authority on your subject. Never miss an important news story that could affect your book because you weren't paying attention. Establishing your trustworthiness with listeners can be achieved by projecting an air of expertise.
4. If you can, try to incorporate a local angle. Make careful to incorporate the local area into your remarks whether you're speaking to a radio show in St. Louis, Detroit, or Sacramento. If your book focuses on real estate or the economy, for instance, you should discuss local statistics like the unemployment rate and property values. More than anything else, localizing the message helps bring in listeners and, more crucially, keeps them engaged with what you have to say.
5. A cell phone is not allowed. When conducting interviews, it is imperative that you use a secure landline at all times. When doing an interview over a cell phone, be prepared for the unreliability of the connection and the possibility of being abruptly cut off. Because of this, the talk radio hosts now have to fill the time that was reserved for your interview, which is obviously a big annoyance for them. When the show's timing and pace are off, no host enjoys it. You shouldn't anticipate that they will reschedule or reinstate your interview if they have to cut it short because to cell phone issues.
6. Emphasize your most important topics. When taking calls from listeners or chatting with the host, it's easy to become sidetracked from your original point of presentation. Stay on topic and don't stray too far from your original point.
7. Keep up with the radio host's pace when conducting interviews. You should speak faster if the host has a "fast-talker" style. Be flexible and accommodating if the host prefers a more relaxed pace. You can strengthen your bond with the host by adjusting to his pace. Your message will continue to captivate regular listeners thanks to the strong connection you share with the broadcaster.
8. When conducting your interview, keep figures and statistics to a minimum. Use and emphasize a certain statistic if you believe it significantly supports your argument. If you bombard the audience with too many figures, though, they will become bored and stop paying attention.
9. Don't pretend to know something when you don't. Say "I don't know" if the host raises a topic you're not familiar with or if you don't have the answer to a query. Pretending to know something when you truly don't will cause you to lose credibility right away. Listeners will have far more faith in you if they believe you are being forthright.
10. Strive to make your interviews feel personal. Keep in mind that the medium of radio is one-on-one. Communicate with the host and any callers in a friendly, conversational tone. The audience will be captivated and more inclined to identify with you if you do this.
In every interview, you should keep in mind that your goal is to promote your book and get people to buy it.
Please contact my husband, Steve, or me at 727-443-7115, extension 208, if you would like further information regarding talk radio and its potential to assist you in promoting your book. A face-to-face chat is always preferable!
Give us a call right away; we can't wait to hear from you!
Best wishes,
The president, Marsha Friedman
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